Dealers: Your next customer may be a test drive away!

I came across a Consumer Reports survey that reveals that many consumers are eager to test drive an electric vehicle (EV) when visiting a car dealership, even if they are not interested in an EV at the time. As many EV owners know, the hands-on experience driving one is a key factor in purchasing one. The driving experience - acceleration, quiet and smooth ride - and the many other benefits (lower maintenance and fuel costs and zero tail-pipe pollution) help consumers decide to make their next vehicle electric.

Since 2012, Hawaii EV and its chapters have helped bring the EV experience to Hawaii residents. These events allow the public to engage with owners and advocates, have their questions addressed, and see the latest EV up close.

However, more must be done, and according to the survey, dealerships have the opportunity to take advantage of consumer interest. They can more proactively advertise test drives and emphasize pocketbook benefits, rebates, and incentives. They can also ensure that all sales staff are well-versed in EV technology, EV charging,

Read more about the survey here.

https://advocacy.consumerreports.org/press_release/new-consumer-reports-survey-americans-want-information-about-cleaner-vehicles-at-dealerships/